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MFEC | The Leading Tech Company in Thailand

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Reality Check: Why Organizations Invest in AI but Still Don’t See Business Results

At a time when economic recovery is slow and every investment must be carefully considered, AI has become a source of hope for many organizations. However, the reality is that many still have not seen clear results from their AI investments. More than 80–95% of organizations report that their AI projects have yet to deliver clear ROI. Less than 30% of organizations are able to deploy AI effectively at an enterprise-wide level. The problem isn’t AI—it’s the way organizations invest in it.Most organizations don’t fail because they choose the wrong technology, but because they start in the wrong place.Common challenges seen across many organizations include: Purchasing AI tools in silos Providing one-off training sessions Viewing AI as solely an IT responsibility Reality Check: The Numbers Behind the Failure Over 50% of organizations state that AI challenges lie in workflows—not in the models. More than 40% of AI budgets are spent

MFEC

MFEC

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MFEC, a leading digital technology and end-to-end services provider in Thailand, has received the Google Cloud Data Analytics Specialization, reaffirming its expertise in data analytics.

MFEC Public Company Limited (MFEC), a leading digital technology and end-to-end services provider in Thailand, has announced a major milestone with the achievement of the Google Cloud Data Analytics Specialization. This recognition certifies MFEC’s excellence in consulting, designing, and delivering data analytics solutions on the Google Cloud platform with efficiency, security, and adherence to international standards. Achieving this Google Cloud Specialization serves as a testament to MFEC’s deep expertise and proven capabilities in helping clients transform raw data into meaningful insights, creating business advantages through leading data analytics technologies on Google Cloud, such as BigQuery, Looker, Dataflow, and more. This achievement also reflects MFEC’s strong commitment and reinforces customer confidence that leveraging Data Analytics services on Google Cloud with MFEC delivers maximum return on investment (ROI), supported by use cases precisely tailored to each business’s unique needs—from data ingestion and storage to processing and insight visualization. It further solidifies MFEC’s

MFEC

MFEC

MFEC Joins Forces with Google Cloud at PanyaThAI: Driving Thai Organizations Toward Full Agentic AI

MFEC collaborated with Google Cloud in the PanyaThAI Program to support Thai businesses in transitioning confidently, securely, and efficiently into the era of Agentic AI.  Khun Siriwat Wongcharukorn (Khun Leng), CEO of MFEC, shared his vision during the keynote, emphasizing effective AI adoption in organizations and highlighting the importance of modern Thai organizations adapting to AI to gain a business advantage.  “We need to drive organizations toward AI, not wait for AI to come to the organization.” – Khun Siriwat Wongcharukorn, CEO, MFEC  From assisting multiple clients with AI adoption, Khun Leng observed that the main challenge isn’t technology—it’s people (People). He distilled his insights into three key points:  Adapt the organization to AI, not AI to the organization Trying to fit AI into existing processes rarely succeeds. Organizations must be willing to rethink processes and structures to align with AI capabilities (e.g., let AI handle 80% of tasks while humans manage the remaining 20%). 2.AI is not just an IT responsibility Business units themselves (HR, Finance, Sales, etc.) should drive AI

MFEC

MFEC

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Why Do AI Projects Fail in Organizations?

“One key reason is that organizations lack an Orchestrator for managing the AI lifecycle.” — Mr. Jum Damrongsak Reetanon, Chief Infrastructure and Integration Officer  What is an Orchestrator, and why is it important? Implementing AI in an organization is like running an orchestra with many different instruments. Even if you have talented musicians, without a conductor to guide the rhythm, volume, and harmony, the music will lack cohesion. Similarly, managing an AI project requires someone who sees the big picture—an Orchestrator—who can align technical and business elements to work together efficiently, ensuring the final output truly meets organizational goals. Challenges and Complexity in Managing the AI Lifecycle  Different perspectives : Technical teams focus on model creation and management, while business leaders expect AI to drive better business outcomes. The Orchestrator bridges these viewpoints.  Misunderstanding AI : Many think AI is only Generative AI or ChatGPT, but it also includes Predictive Models for specialized analytics, such as AI for reading X-rays.  ESG and

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MFEC

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AI for Business: Start with the Business Problem, Not the Technology

Many organizations begin by asking, “Which AI model should we choose?”  However, according to Khun Joob Damrongsak Reetanon – Chief Infrastructure and Integration Officer, this question is not the most important when it comes to using AI effectively for business.  “Before asking which AI model to use, the more important question is: what business problem does the organization want the AI application to solve?” AI Model vs AI Application AI Model : The “brain” or intelligent mechanism that processes data.  AI Application : The “tool” that applies the AI’s capabilities to address real business needs.  Why Start with the Business Problem?  Investing in AI purely from a technology perspective can lead to high costs without delivering real results. On the other hand, starting from a business problem ensures that AI applications have clear objectives, such as:  Increasing operational efficiency while reducing time and costs Enhancing customer experience Strengthening cybersecurity and data governance Enabling competitive new business models Recommended Checklist Before Investing in

MFEC

MFEC

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MFEC Advances to Premier Partner Level in ServiceNow Consulting and Implementation 

A New Chapter of Excellence: MFEC Officially Promoted to Premier Partner for ServiceNow Consulting and Implementation This certification reflects our commitment to delivering highly impactful, customized ServiceNow solutions that enable organizations to accelerate their digital transformation effectively. With a proven track record in managing complex ServiceNow projects across multiple industries, MFEC has built a strong reputation as a trusted leader. Our certified consultants and implementation experts deliver end-to-end services—from strategy and planning to seamless deployment and continuous optimization—ensuring that every project delivers measurable value. As a Premier Partner, we will continue to expand our capabilities, drive innovation within the ServiceNow ecosystem, and deliver solutions that enhance efficiency, growth, and long-term success for our customers. When it comes to ServiceNow, think MFEC — your trusted partner for growth and efficiency. Contact ps-bsm@mfec.co.th to connect with our experts and explore ServiceNow solutions tailored to your business. #MFEC #ServiceNow #MFECxServiceNow #PremierPartner #DigitalTransformation #Innovation

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Secure Now: Transforming Security Risk with ServiceNow AI

What if AI were not just a tool, but an intelligent assistant capable of truly managing cybersecurity threats? This was the key question explored at “Secure Now: Transforming Security Risk with ServiceNow AI Agents,” an event hosted by MFEC in collaboration with ServiceNow. Throughout the day, participants gained fresh perspectives on how AI Agents can elevate Security Operations (SecOps)—transforming the way organizations manage security risks to become smarter, faster, and more effective. Event Highlights  AI Agents in Action The ServiceNow team demonstrated real-world use cases of AI Agents that can detect, analyze, and respond to cyber threats in real time. Fireside Chat with AIS We were honored to welcome Mr. Pholapat Atsawassanti, Head of Cyber Security Posture and Identity Management at AIS, who shared firsthand insights on how large enterprises can modernize SecOps to stay ahead of today’s evolving threat landscape. Hands-on Experience by MFEC Participants had

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MFEC

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DeepSeek and Huawei Collaborate to Develop Advanced AI and Cloud Technologies

Huawei, a global technology giant and DeepSeek, a leader in artificial intelligence (AI) and data analytics, have teamed up to develop cutting-edge technological solutions. The collaboration focuses on leveraging AI, Big Data Analytics,, and Cloud Computing to create innovations that meet the demands of businesses and society in the digital age.  The partnership combines the strengths of both companies to develop advanced and high-performance technologies. The primary focus is on creating solutions in three main areas: 1. Artificial Intelligence (AI) and Machine Learning  DeepSeek and Huawei will develop AI models capable of fast and accurate data processing, along with automated learning systems to enhance operational efficiency. These technologies will be applied across industries such as healthcare, finance, and manufacturing. 2. Big Data Analytics  The collaboration will create tools to analyze massive datasets in real-time and develop predictive analytics systems to support accurate decision-making. These solutions will help organizations improve efficiency

MFEC

MFEC

MFEC and Google Cloud Partner to Revolutionize Thai Enterprises with Agentic AI and Enhanced Data Accessibility

Experience the cutting-edge with Agentic AI and intelligent data access tools that will transform your business to outpace the competition! In today’s fast-paced digital landscape, Thai enterprises are constantly seeking innovative solutions to enhance productivity, streamline workflows, and unlock the full potential of their data. Recognizing this need, MFEC, a leading technology solutions provider in Thailand, is partnering with Google Cloud to host a series of showcasing the transformative power of Agentic AI and Google’s cutting-edge data accessibility tools, including Google Agentspace and NotebookLM Plus. These events aim to empower businesses with the knowledge and tools to navigate the complexities of modern data management and leverage AI for strategic growth. Problem Statement:  Many Thai organizations struggle with fragmented data silos, making it difficult for employees to access and utilize critical information effectively. This leads to inefficiencies, delayed decision-making, and missed opportunities. Furthermore, the increasing volume and complexity of data necessitate

MFEC

MFEC

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Securing an AI-First Future with Palo Alto Networks

The rise of AI-driven cyber threats has transformed the cybersecurity landscape, making attacks more sophisticated, evasive, and challenging to detect. Threat actors are leveraging AI to automate attacks, bypass traditional defenses, and exploit vulnerabilities at an unprecedented scale. To stay ahead, organizations in Thailand must adopt AI-powered cybersecurity solutions that provide proactive, automated protection against evolving threats. Palo Alto Networks: AI-Driven Cybersecurity for the Modern Enterprise  At Palo Alto Networks, we are pioneering AI-driven security to help businesses in Thailand secure their digital future. Our industry-leading Cortex XSIAM platform harnesses the power of AI and automation to deliver:  ✅ Real-Time Threat Detection & Response – AI-driven analytics continuously monitor and detect anomalies, preventing breaches before they occur. ✅ Automated SOC Transformation – Streamlining security operations by reducing alert fatigue and enhancing incident response through AI-driven automation. ✅ Adaptive AI Models – Continuously learning and evolving to stay ahead of emerging threats.  Why

MFEC

MFEC