AI for Business: Start with the Business Problem, Not the Technology
Many organizations begin by asking, “Which AI model should we choose?” However, according to Khun Joob Damrongsak Reetanon – Chief Infrastructure and Integration Officer, this question is not the most important when it comes to using AI effectively for business. “Before asking which AI model to use, the more important question is: what business problem does the organization want the AI application to solve?” AI Model vs AI Application AI Model : The “brain” or intelligent mechanism that processes data. AI Application : The “tool” that applies the AI’s capabilities to address real business needs. Why Start with the Business Problem? Investing in AI purely from a technology perspective can lead to high costs without delivering real results. On the other hand, starting from a business problem ensures that AI applications have clear objectives, such as: Increasing operational efficiency while reducing time and costs Enhancing customer experience Strengthening cybersecurity and data governance Enabling competitive new business models Recommended Checklist Before Investing in
